The CarMediaWorld will again be providing an attractive platform for the trend topic of car audio and infotainment at Austria's major spring trade fair Automesse Salzburg. At the start of the international car infotainment season, the European Mobile Media Association (EMMA), as the CarMediaWorld’s organizing team, is once again expecting a unique get together of enthusiasts, specialists and brand representatives from over 50 nations. Together with the Salzburg trade fair audience they will celebrate countless product premieres and the best sounding cars in the world.
The CarMediaWorld will again be accompanied with the big annual European showdown of the best sound-cars in the world. Hundreds of car media enthusiasts from up to 30 nations are once again starting their journey with unique sound vehicles to make the EMMA Eurofinals in Salzburg the absolute highlight of the EMMA Sound Quality competition season.
Professionally and creatively equipped with top class audio and video components, the competition cars are among the greatest mobile sound masterpieces of their generation. An international team of judges will again evaluate, where this year’s European car media champions come from. The traditional Saturday Night Party and a huge show program, which is part of the championship, is one more international highlight of the Car Media competition scene.
Costumer’s requirements in terms of in-car audio and entertainment’s quality and functionality are no longer addressed solely to the car manufacturer. Individual expectations on sound, connectivity and user friendliness of automotive infotainment are rising in parallel with the hours that consumers of today spend in their car. Today’s automobile consumers wish to travel as pleasant, entertaining and as audiophile as possible. The industry is reacting to this trend with new custom fit technologies and an extended range of high end car audio products.